Comunicato Stampa disponibile solo in lingua originale.Dec 6, 2018 - TORRANCE, Calif.
On January 1, 2019, American #honda will ring in the New Year and its 60th anniversary celebration with the lead float in the 130th Rose Parade® presented by #honda. The company's float entry, "Celebration of Dreams," will pay tribute to Honda's #heritage in the U.S. and its dreams for the future.
The 25-foot tall float will be shaped like a giant birthday cake to mark the occasion, complete with special "candles"—60 members of Historically Black College and University (HBCU) marching bands. The band members' schools recently participated in the #honda Battle of the Bands, an annual showcase created by #honda as part of the company's commitment to the HBCU community and music education.
The floral confection will also feature a re-creation of the company's first Los Angeles storefront. The float will be punctuated by vibrant color, music and video, with screens that share the story of American Honda's commitment to the community.
"For 60 years, #honda has celebrated the power of dreams and has been committed to making the communities where we live and work better places for future generations," said Steve Morikawa, vice president of Corporate Relations & Social Responsibility, American #honda. "We look forward to celebrating this anniversary with our customers while continuing to provide products and services that will bring them joy for years to come."
The main float will be surrounded by five satellite units, each dedicated to #honda products, themes and milestones:
In keeping with Honda's commitment to the environment, the float will be powered by a specially configured low-emission, #honda hybrid powertrain. The Parade's theme banner float will also be powered by #honda hybrid technology.
In addition to the float, the 2019 #honda Insight will be the Parade's Official Pace Car. The Insight offers exceptional fuel economy ratings and advanced standard safety features and joins the Clarity series and Accord Hybrid as the fifth #honda electrified vehicle introduced in the past year. The 2019 Acura RDX will serve as the Sound Car. This third-generation RDX is the first to be designed and engineered in America, with styling design conducted in the Acura Design Studio in Los Angeles, California, and development and manufacturing conducted in Ohio.
The 130th Rose Parade® presented by #honda will be broadcasted at 8:00 a.m. Pacific on Tuesday, January 1, 2019.
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